Breakout Session

Positioning the marketing department as a strategic partner and profit driver

Tuesday, Oct 8 | 10:30AM - 11:30AM

Details

In today’s competitive business environment, the marketing department must do more than just promote offerings. It needs to be a strategic partner, demonstrate impact, and drive profit. This comprehensive session will guide you through creating and optimizing a marketing work management solution that not only enhances visibility and decision-making, but showcases marketing as a key strategic player. We’ll cover practical steps to build your solution, extract valuable insights, and create impactful reports that demonstrate how marketing contributes to organizational success.

Content Track

Making meaningful change with Smartsheet

User Level

Intermediate

Speakers

Stephanie McAndrew

Manager, Strategic Solutions

Stephanie joined Smartsheet in August 2020 as a Marketing Subject Matter Expert, providing our customers with guidance and best practices, working with them to evaluate their needs and support solution design. Prior to joining Smartsheet, Stephanie provided consulting and program management to many prominent global and fortune 500/1000 organizations; leading the development and implementation of advanced, data-driven marketing strategies. As a consultant and partner with her clients, she worked with both agency and client-internal teams to implement complex, integrated campaigns.Stephanie’s deep experience across marketing organizations is brought directly to the benefit of our customers: recognizing and translating their highly nuanced and complex needs, identifying opportunities and enabling significant efficiency gains. Her work with customers also extends to her partnership with our internal teams where she advocates on their behalf to ensure we’re continuing to meet their evolving needs.

Liz Miller

Vice President and Principal Analyst

Liz Miller is Vice President and Principal Analyst at Constellation focused on the org-wide team sport known as customer experience. While covering all core pilars of CX (Sales, Service and Marketing), Miller spends time zeroing in on the business demands on today’s Chief Marketing Officer, the evolution of customer engagement and the rising requirement for a new security posture that accounts for the threat to brand trust. A 29-year marketing veteran, Miller offers strategic guidance on the leadership, business transformation and technology requirements to deliver on today’s CX strategies. She has worked with global marketing organizations on transforming everything from business models to messaging in order to stay competitive in the shifting digital landscape. Prior to joining Constellation, Liz oversaw research, programs and content for the Chief Marketing Officer Council, developing thought leadership agendas for CMOs around the globe. Liz also counseled numerous organizations on core messaging and competitive advantage, working with marketing, advertising and security solutions. Liz is a skilled moderator, facilitator and speaker, engaging C-suite executives in hundreds of industry webcasts and roundtables, keynote presentations and panels around the globe.