SIMPLE CREATIVE BRIEF TEMPLATE

CLIENT
PROJECT NAME
Client contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3	Your company contact name Phone number Email Address Mailing address line 1 Mailing address line 2 Mailing address line 3
PROJECT AND CATEGORY
Purpose and opportunity.
OBJECTIVE AND CHALLENGES
What does the project work to achieve?
TARGET AUDIENCE
Who are we trying to reach?
MESSAGE
What is the key idea to be remembered?
ATTITUDE
Style and tone.
SCHEDULE
Projected timeline, important dates, deadlines, etc.
BUDGET
COMPETITION
Who are we going up against?
DELIVERABLES AND FORMAT
Describe key pieces to be produced.
COMMENTS

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