SAMPLE 30-60-90 DAY BUSINESS PLAN FOR STARTUP

PLAN TITLE	PREPARED BY
Startup Company 30-60-90 Day Business Plan	Miguel Sanchez

PURPOSE	DATE
To establish our business goals and deliverables, and develop a 90-day plan of action to develop our business plan	05/25

FIRST 30 DAYS	START DATE	06/01	END DATE	06/30

MAIN GOALS

Clearly define the problem to solve
Clearly define the solution to the problem
Decide whether to proceed with business idea

DELIVERABLES

Problem / Opportunity Statement
Market Research Report

DAY 1 – 30 PLAN

TASK	DESCRIPTION	ASSIGNED TO	DUE DATE
Write down a summary of the problem
Research the problem to identify factors that contribute to or worsen it
Write down facts and statistics related to the problem
Milestone - Goal 1	Define the problem you are solving
Brainstorm and list out ideas
Evaluate and refine list of ideas
Decide which ideas are most feasible	Interview relevant experts and determine business scenarios
Conduct formal assessments of concept	Pre-feasibility study
Narrow down ideas by process of elimination
Milestone – Goal 2	Define the solution to the problem
Conduct research on existing solutions to the problem
Conduct research on competitors
Identify gaps or opportunities that make your solution better
Define who is impacted by the problem
Gather information on the customers of competitors	Conduct interviews, send surveys, observe customers
Get feedback from customers on your business idea
Milestone – Goal 3	Decide whether to proceed

DAYS 30 – 60	START DATE	07/01	END DATE	07/30

MAIN GOALS

Pinpoint target buyer
Develop a business model
Seek strategic partnerships

DELIVERABLES

SWOT Analysis
Marketing Plan
Operational Plan
Business Model

DAY 30 – 60 PLAN

TASK	DESCRIPTION	ASSIGNED TO	DUE DATE
Conduct market research	Get an in-depth view of the competitive landscape
Determine niche market to target
Identify buyer pain points
Develop competitive advantage	Determine how you will set yourself apart from competitors
Research target market segments	Demographics, psychographics, problems they are facing
Research industry reports related to your product and industry
Milestone - Goal 1	Pinpoint target buyer
Determine key business activities
Identify business resources needed	Capital, intellectual property, office space, equipment, talent
Conduct SWOT Analysis
Determine process to manufacture product
Determine process to get product to customer
Develop unique value proposition	Bring lasting value to customers
Milestone – Goal 2	Develop business model
Research local retailers that align with your brand and product
Research advertising partners
Evaluate costs and benefits of partnerships
Milestone – Goal 3	Seek strategic partnerships

DAYS 60 – 90	START DATE	07/31	END DATE	08/29

MAIN GOALS

Develop sales plan
Develop financial plan
Finalize business plan

DELIVERABLES

Sales Plan
Financial Plan
Business Plan
Investor Pitch Deck

DAY 60 – 90 PLAN

TASK	DESCRIPTION	ASSIGNED TO	DUE DATE
Define sales targets for your business	Align goals and strategies with the needs of the target market
Outline steps to take to achieve sales goals
Develop a sales enablement strategy
Create a forecast of sales you expect to reach	1-3 year sales forecast
Determine the systems to put in place to support product sales
Milestone - Goal 1	Develop Sales Plan
Identify input costs
Establish selling price of product
Conduct break-even point analysis
Prepare a startup budget
Prepare a pro forma balance sheet
Prepare pro forma income statement
Prepare a pro forma cash flow statement
Prepare a sources and uses of funds statement
Milestone – Goal 2	Develop financial plan
Document current and future business goals	Determine SMART goals for the next 1-3 years
Develop your mission and vision statement
Document your management team	Brief bio, including relevant experience that brings value
Detail product and service offerings	Convey how they meet the needs of buyers, and details on future offerings
Define structure of company
Summarize the company history	When the business started and key milestones
Milestone – Goal 3	Finalize business plan

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