BUSINESS PROFILE PRODUCT PORTFOLIO MATRIX

STAGE OF INDUSTRY MATURITY
EMBRYONIC	GROWTH	MATURE	AGING
COMPETITIVE POSITION	DOMINANT	ALL OUT PUSH FOR SHARE HOLD POSITION	HOLD POSITION HOLD SHARE	HOLD POSITION GROW WITH INDUSTRY	HOLD POSITION
STRONG	ATTEMPT TO IMPROVE POSITION ALL OUT PUSH FOR SHARE	ATTEMPT TO IMPROVE POSITION PUSH FOR SHARE	HOLD POSITION GROW WITH INDUSTRY	HOLD POSITION OR HARVEST
FAVORABLE	SELECTIVE OR ALL OUT PUSH FOR SHARE SELECTIVELY ATTEMPT TO IMPROVE POSITION	ATTEMPT TO IMPROVE POSITION SELECTIVE PUSH FOR SHARE	CUSTODIAL OR MAINTENANCE FIND NICHE AND PROTECT IT	PHASED OUT WITHDRAWAL OR HARVEST
TENTATIVE	SELECTIVELY PUSH FOR POSITION	FIND NICHE AND PROTECT IT	FIND NICHE AND HANG ON OR PHASED OUT WITHDRAWAL	PHASED OUT WITHDRAWAL OR ABANDON
WEAK	UP OR OUT	TURNAROUND OR ABANDON	TURNAROUND ORPHANED OUT WITHDRAWAL	ABANDON

BUSINESS PROFILE PRODUCT PORTFOLIO MATRIX – BLANK

STAGE OF INDUSTRY MATURITY
EMBRYONIC	GROWTH	MATURE	AGING
COMPETITIVE POSITION	DOMINANT
STRONG
FAVORABLE
TENTATIVE
WEAK

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