PRODUCT PORTFOLIO TEMPLATE – EXAMPLE

This template provides a granular approach to product portfolio analysis. As you work through the template, it demonstrates how essential it is to select the specific product level that you want to analyze.

CATEGORY	SPARKLING BEVERAGES	WATER + HYDRATION	JUICES + DAIRY	COFFEE	TEA
BRAND + VARIETY	Coca-Cola Sprite – Sprite – Sprite Zero Sugar – Sprite Cranberry – Sprite Zero Sugar Cranberry Fanta Schweppes Fresca Barq’s Appletiser	Dasani Smartwater POWERADE Vitaminwater ZICO Topo Chico Aquarius I LOHAS Ciel	Minute Maid Innocent Simply Fairlife AdeS	Georgia Coffee Costa Coffee	Fuze Tea Honest Tea Gold Peak Peace Tea Ayataka Dogadan

PRODUCT PORTFOLIO

CATEGORY	CATEGORY 1	CATEGORY 2	CATEGORY 3	CATEGORY 4	CATEGORY 5
BRAND + VARIETY

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