CONTENT MARKETING CREATIVE BRIEF CHECKLIST

CHECKBOX	ACTIVITY	DETAILS	NOTES
Describe the problem being solved and how it aligns with your business goals.
Describe how you will communicate this solution to your audience (e.g., content types, deliverables, etc.).
Describe the unique value proposition or most compelling idea that you need to communicate.
Describe the target persona that you are trying to reach.
Describe how the target audience feels about and perceives your brand and products.
Explain how you want the target audience to respond to your communication and what specific actions you want them to take.
Describe how the target audience will benefit and what the key attributions are to support this idea.
Describe the brand personality and voice that you want.
Set up a schedule with the key dates for each milestone and who is responsible.
Describe how performance will be measured and what the key performance indicators (KPIs) are.
Describe how you plan to keep customers engaged after they have made the purchase.

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