ONE-PAGE CONTENT
MARKETING PLAN TEMPLATE

CATEGORY	DESCRIPTION
BUSINESS SUMMARY
BUSINESS OBJECTIVES
THE PROBLEM
OUR SOLUTION
COMPETITIVE ADVANTAGE
TARGET MARKET
MARKETING STRATEGY & OBJECTIVES
FINANCIAL REQUIREMENTS

ACTION PLAN

CATEGORY	ACTION	OWNER	DATE	COST
PRODUCT
PRICE
PLACE
PROMOTION
MARKETING CHANNELS
PERFORMANCE STANDARDS
RESULTS MEASUREMENT METHODS
OTHER
OTHER
OTHER
REVIEW

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