PRODUCT VISION AND STRATEGY DOCUMENT TEMPLATE

PRODUCT PLAN INFO
COMPANY NAME	PRODUCT NAME
DATE OF PRODUCT CONCEPTION	DATE OF INITIAL PLAN
TEAM MEMBERS
TEAM MEMBER NAME	POSITION HELD	TEAM MEMBER NAME	POSITION HELD	TEAM MEMBER NAME	POSITION HELD
REVISIONS
REVISION NO.	DATE	EDITED BY	COMMENTS / DESCRIPTION OF CHANGES
STRATEGY OUTLOOK	FINANCE	TEAM
PRODUCT DETAILS	SALES	ISSUE MONITORING
POSITIONING STATEMENT	DISTRIBUTION / PARTNERSHIPS	CALENDAR
TARGET AUDIENCE	RELEASE	LEGAL
MARKET RESEARCH	DEVELOPMENT	FAQ
COMPETITIVE ANALYSIS	OPERATIONS	FURTHERMORE
STRATEGY OUTLOOK | Provide a brief overview of the following categories.
OBJECTIVES
TARGET MARKET
POSITIONING
PRODUCT FEATURES & BENEFITS
MARKETING STRATEGY
FINANCIAL PROJECTION
COMPETITIVE ANALYSIS
PROJECTED TIMELINE
PRODUCT DETAILS
BACKSTORY
SELLING POINTS
FEATURE LOG
FEATURE	FUNCTION	BENEFIT	PROOF
PRODUCT FACTS
PRODUCT NAME
DESCRIPTION
TAG LINE
VERSION
PRICE POINT
PHYSICAL QUALITIES
SHIPPING DATA
WEB LINKS
ADDITIONAL INFO
POSITIONING STATEMENT
TARGET MARKET
PRODUCT
POINT OF DIFFERENTIATION
FRAME OF REFERENCE
REASON TO BELIEVE
CRAFTED STATEMENT
For our target market, the product itself is the point of differentiation among all frames of reference because the product is the very reason to believe.
TARGET AUDIENCE
PROJECT TARGET | Who are we trying to reach?
BRAND TARGET | Who does the brand speak to?
DESIRED REACTION | What actions do you wish your market to take?
TARGET USERS | Define your primary and secondary users and how the product will impact each.
MARKET RESEARCH
DATA / RESEARCH
ANALYSIS
COMPETITIVE ANALYSIS
COMPETITOR BREAKDOWN
COMPETITOR PRODUCT	LINK	BENEFIT 1	BENEFIT 2	DOWNFALL 1	DOWNFALL 2
FEATURE BREAKDOWN
PRODUCT FEATURE	COMPET.PROD.1	COMPET.PROD.2	COMPET.PROD.3	COMPET.PROD.4	COMPET.PROD.5
ADDITIONAL INFO
THE TAKEAWAY | What is the key idea to be remembered?
FINANCE
BUDGET
AMOUNT	FINANCE SOURCES
ADDITIONAL BUDGET INFO
PRICING
PRODUCT	LIST	RETAIL	PRICE BREAK 1	PRICE BREAK 2	PREMIUM
ABOUT PRICING MODEL
SALES
TEAM STRUCTURE
STRATEGY
DISTRIBUTION & PARTNERSHIPS
MARKET SEGMENTS	TARGET PARTNERS	MESSAGE, BENEFITS, SUPPORT, & INVENTORY
RETAIL
WHOLESALE
CONSULTANT
MANUFACTURER REP
DEALER
VALUE-ADDED RESELLER
INTERNET - DIRECT
CATALOG - DIRECT
ADDITIONAL STRATEGY INFO
RELEASE
MARKET DELIVERABLE / ACTIVITY OVERVIEW
LAUNCH GUIDE
TIME FRAME	MARKETING ACTIVITY
START DATE	END DATE	LOCATION	ACTIVITY DESCRIPTION
ADDITIONAL LAUNCH INFO
DEVELOPMENT
SCHEDULE
STRATEGY
PARTS & LABOR
QUALITY ASSURANCE
DOCUMENTATION PLAN
OPERATIONS | Provide a brief overview of the timeline, resource, and activity requirements for each.
TECH SUPPORT
CUSTOMER SUPPORT
SALES
PRODUCT DEVELOPMENT
PRODUCT MANUFACTURING
DISTRIBUTION
TEAM
TEAM MEMBER	FUNCTION	DEPARTMENT	EMAIL	PHONE
ISSUE MONITORING
ISSUE DESCRIPTION	DATE IDENTIFIED	DATE TO BE FIXED	TEAM MEMBER
CALENDAR
PROJECTED TIMELINE
IMPORTANT DATES / DEADLINES
MILESTONE DESCRIPTION	START DATE	PROJECTED DEADLINE	DATE COMPLETED
FAQ
QUESTION	ANSWER
LEGAL
PATENTS | What elements are proprietary?
OTHER ISSUES | List all other legal issues to take into account.
FURTHERMORE
include any additional critical information.

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