VALUE PROPOSITION TEMPLATE

DAVID COWAN

DAVID COWAN’S VALUE PROPOSITION TEMPLATE

1. Show Some Leg Right Away	(i.e. intrigue the person hearing or reading the value proposition).
2. Don’t Make Them Think Too Hard	(i.e. keep it short and easy to understand).
3. Science Isn’t Allowed In The Elevator	(i.e. say what your product or service does, not how it does it).
4. Establish Credibility/Name Dropping Allowed	(i.e. explain why you or your company is qualified to provide the service or build the product).

David Cowan’s Value Proposition Example

Four out of give doctors have lousy handwriting, leading to dispensing incorrect medication to patients. Using the new PrescriptionPad app, doctors can quickly create legible prescriptions are created. The app was jointly developed by handwriting experts and Doctors Without Penmanship.

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